Think Smarter. Think CLM
CLM has a good record of innovation in the fleet management industry, for example it pioneered panel funding, bucked the trend of packaging finance and maintenance by introducing a Pay As You Go model and upped the stakes on short term hire by introducing a single system that could be used to interact with a panel of different hire vehicle providers.
Thinking differently, being prepared to tailor arrangements to genuinely suit its customers and the depth of relationships it has with them have been essential in differentiating CLM but are now being explicitly conveyed in the company’s branding.
The introduction of new design elements, fresh imagery and the descriptor “Think Smarter” have brought CLM’s branding in line with its corporate ethos.
Said John Kelly, CLM’s Managing Director, “For too long we have been bashful about the difference we make and the value we add. The fact is that our services save our customers time and money and make their lives easier; we prove it time and time again. Think Smarter works for us because it alludes to our heritage, our collective mind-set and it is a rallying call to our people to keep stretching the boundaries of fleet management.”
The updates follow a number of recent new business wins for the company and the expansion of the Maxxia Group of which CLM is a key component.
Continued John Kelly “Investing in CLM is good for our business, our people and our customers, it gives confidence and reasserts our long term ambitions in the fleet management market.”